Access Redefined. Business Reimagined

“Steinbrenner Racing brought NEFT Vodka unprecedented opportunities to grow our business, collaborate with dynamic partners, and make new friends while enjoying a remarkable, exhilarating, and dynamic sport. Steinbrenner Racing helps partners leverage the relationship to the fullest and the team treated us like family. The relationship worked across a variety of Steinbrenner Racing and NEFT Vodka assets including offering our guests the sensorial experience of a lifetime!”

– Joel Raznick, Chief Communications Officer, NEFT Vodka

Beyond yet another branding play, Steinbrenner Racing offers a customized platform to hit your unique KPI's

Hall of Fame wrestler Ric Flair chose to bring his new Wooooo! Energy drink to the Streets of Nashville, TN for the Music City Grand Prix. The Wooooo! Energy team saw the race as a unique opportunity to capture exciting content all weekend long while Ric served his refreshing new drink to guests and introduced his new brand through interactions with many of the race’s 100,000 fans in one of America’s entertainment centers.

Highlight your company, revitalize your image and improve your market positioning through creative brand integration and activation in one of America's fastest growing sports

Play to hear from our official Renewable Natural Gas provider Sapphire Gas Solutions about their  Steinbrenner Racing program and activations.

Access Redefined

Motorsports offers a level of access and immersion that cannot be found in any other sports or entertainment environment, making it the ultimate VIP partner experience. After attending a weekend with Steinbrenner Racing your client, potential customer, or VIP guest will always remember their time spent trackside with you and your company.

On The Grid: Sapphire Gas Solutions CEO, Sam Thigpen, receives a tour of a Lamborghini GT3 Evo 2 from driver Devlin DeFrancesco on the grid before the

Rolex 24 Hours of Daytona

In The Pit: Sarosh Mistry, Chairman of Sodexo North America, takes a selfie with a crew member during the parade laps prior to the Grand Prix of Long Beach
Steinbrenner Racing's VIP Guest strapped in for an exclusive ride in the INDYCAR 2 seater at Texas Motor Speedway
Mark Murray, CEO of Jones Soda Co. poses for a photo with Steinbrenner Racing driver Devlin DeFrancesco

You and your VIP guests will have full “locker room” access with the opportunity to join us in the paddock as we prepare the car for the track, join the team and driver for a meal, experience the thrill of walking the car to the grid in front of thousands of cheering fans on race day and stand with us “on the field” in our pit box as we take to the track.

Motorsports is the Place Where Business Happens

At Steinbrenner Racing, our partnership doesn’t end when the checkered flag waves. Storytelling is an important aspect to many partnerships. Over the past few seasons our owners and drivers have collaborated with our partners to bring their products to new audiences. One such project was this story covering our first carbon neutral race weekend using Sapphire’s RNG solution.

Partners On and Off the Track

Motorsports is where business happens. The business to business environment of our paddock provides unparalleled opportunities, which is why companies like Verizon, Shell, Coca-Cola, NTT Data, DHL, PPG, Siemens, United Rentals, and even Jerry Seinfeld and Netflix chose to do business here. A partnership with Steinbrenner Racing will make you recognized and deepen your ties to an elite and growing business community that collectively spends 11 figures on R&D each year.

Through our customized approach for each of our partners our program will create the ideal backdrop to forge and deepen key business relationships within the paddock and with your clients and guests with step-by-step Team support.

Last year we helped our partners create new relationships and sales opportunities through on-site activations, case study content creation, and media exposure. The highlight of the season was the first ever INDYCAR carbon neutral race weekend where multiple partners worked to provide a power solution that negated the team’s emissions at several races. Both partners were covered online and at the track leading to recognition from some of the sport’s biggest names.

Sapphire Gas Solutions was featured on the cover of ESG Review highlighting their achievements in the INDYCAR series with Steinbrenner Racing
Capstone Engineered Solutions Vice President Jim Crouse being interviewed live on air highlighting the our partner delivering INDYCAR's first ever carbon neutral race weekend.
NEFT Vodka Chief Sales Officer Peter Johnston presents the George 4 Foundation with a generous donation at Laguna Seca
Continuing a Legacy of Success: Steinbrenner Racing made history by winning in only our second race. We look forward to continuing that legacy with you.